In the bike industry, it is a common occurence to see a cheaply produced bicycle component or frame purchased by a company, then "re-branded"or "re-decaled" to enhance desirability. For example, this tub of rancid shortening (made from "meat fats") discovered within the bowels of the break room cupboard is worth -$12.36. However, with some creative marketing techniques, this remnant of Cold War-era cooking can be made into a "must have for 2008" (to borrow liberally from "Bicycling" Magazine's hackneyed lexicon)...
Now we have a desirable product that will inspire name-brand confidence!
Tuesday, February 19, 2008
Product Placement
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2 comments:
you spelled our name wrong
When can I get some of that shortening?! Will it be in the 2008 Catalog.. perhaps under nutrition or maybe brake parts?
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